TV ads

26 września 2019 r.

Bolesław Łucki

I've been watching much more TV since lower back pain pinned me down to my sofa, and when you watch TV, it's impossible to avoid seeing ads. Or at least hearing them when you turn attention to something else during the break. Well... why so many of them are offensive to intelligence of a viewer? Why they are narrated by horse auctioneers or toddler nannies? Why so many of them end with chirpy call - "today!" or "call now!"? Intellectual value of ads is so low that I frequently ask myself a question: to whom they are addressed? Is our society really buying such cheaply wrapped offers? Do they really work?

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